Check the agency
What to pay attention to: Positive reviews, the objectivity of which you have no doubt. Presence in ratings. Presence itself can be purchased; pay attention to the projects presented at the sites. Availability of certified specialists. Feedback from clients. Request contact information from representatives of companies with which the agency has collaborated. Projects on similar topics are of particular interest. TOP 10 by targeted queries Pay attention to how the company itself feels in organic search - how the artist promotes his own website. Place in search results Meeting the team before the start of the project Meeting before the start of the project will help establish contact, discuss the details of the project, clarify expectations and goals, and also make sure of their professionalism and experience in the niche. Found a relevant case from the agency?
Request a meeting with the team that led the project. Email ListMake sure that the experience is real and the team knows about the specifics of promoting in the niche. Relevant experience provides an added advantage, but is not a guarantee of repeat success. Set Expectations Before you start, talk and write down: what you expect to receive and by when; what parameters will you use to measure effectiveness? which areas are of highest priority; what goals we track in Yandex.Metrica; how often you will communicate and in what format reporting will be provided; what will happen if growth stops or does not exist.Useful material on the topic Detailed checklist - what to check so as not to run into a bad performer Promotion works and reporting Let's assume that you have already chosen a contractor, now let's talk about what you should pay attention to during the cooperation process.
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Working together on a project. It does not happen that you paid the contractor, gave access and withdrew. The client must actively participate in the processes: coordination of semantics; prioritization of requests; providing information about the characteristics of the niche; generating ideas, etc. In complex, specific niches, a specialist may not know that “hydraulic steering wheel” and “metering pump” are one and the same. Despite their different descriptions, these concepts belong to the same cluster. Often, the contractor willingly takes on the promotion of requests that are already close to the top, but they are not always the client’s priority - such promotion will not bring commercial success, despite the growth of traffic as such. Communication. It is important that you, as a customer, have the opportunity to communicate directly with the team that performs the work, and not just with the manager. There must be a clear understanding: what is happening on the project; what queries are being promoted?
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