The ultimate goal of a search engine
library, Google's servers store web pages on the Internetand classify them according to the semantic family of the content found onthem. The Google company owns 16 Data Centers around the world (9 in the USA, 1in South America, 4 in Europe and 2 in Asia), these being guarded underconditions of maximum security. Basically, on Google's servers you can find anoffline copy of the entire World Wide Web. Display The last of the 3 functions,display, involves a complex process of returning the most relevant results tothe queries made by users on the search page. In this process, Google uses over200 algorithms and listing factors based on which it ranks the sites in theSERP (Search Engine Results Pages).is tooffer users themost relevant search results, so a web page will occupy thepositions that Google's algorithms willItaly WhatsApp Number Data allocate to reflect its degree ofrelevance for certain keywords specific to the semantic family to which itbelongs . In order not to allow sites with irrelevant or low-quality content to"manipulate" the listing algorithms, Google does not reveal to thepublic the most factors it takes into account in ranking sites. In the past,these algorithms were simpler, which is why many low-quality sites reached thefirst positions through techniques that had absolutely nothing to do with thequality of the content or its relevance to the user. For example, more than 10 yearsago it was enough to use keywords excessively and to obtain a large number ofbacklinks (most of the time, for
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a fee), to appear on the first page of Google results. Overthe years, algorithms have started to become more and more complex and toemphasize the quality of content and user experience, which is why suchoutdated techniques are no longer valid today, and even present a significantrisk of get a penalty from Google. What is the future of search engines?Incorporating more and more technology based on artificial intelligence, thefuture of the most popular search engine in the world sounds promising, withGoogle intending to meet the needs of users as precisely as possible. Thus,voice searches (Google Voice Search) and Mobile-first Index have already takeneffect, and Google Semantic Experiences , a new type of artificialintelligence, promises to decipher
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