There is a small staff with superficial skills

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What new technology can we use? 2. Can we expand our operations? 3. What new segments can we test? The business sector is expanding with many future opportunities for success; Local government aims to encourage local businesses; Competitors do not adapt to trends. Weaknesses 1. Where can we improve? 2. Which products are performing poorly? 3. Where are the resources lacking? The company has a small presence in the market; There is a small staff with superficial skills; The company is vulnerable to staff shortages. Threats 1. What policies are changing? 2. What are competitors doing? 3. How are consumer trends changing? We do not keep up with technological developments and cannot adapt to the latest changes; We cannot anticipate the moves of the competition. What not to do in Swott analysis The SWOTT analysis is an important tool in developing the company's strategy.



However, there are some aspects that must be avoided when it is formulated. Most of Phone Number Data the time, analysts, specialists or entrepreneurs make a number of mistakes in the compilation of the analysis. What you don't do when developing the SWOTT analysis: you do not compile the SWOTT analysis without a good knowledge of the external environment (the market, the economic and political field, technological evolution, trends); you are not honest and do not have a self-critical approach in identifying shortcomings and disadvantages; do not enter into the analysis opportunities that are beyond the realization potential; do not take risks with a very low probability of realization; do not introduce many factors of no strategic importance into the four quadrants of the analysis; do not ignore the company management and specialists in compiling the Swott analysis. Other analysis strategies Swott analysis is a general matrix, but there are other types of tools that allow detailed research of an organization in addition to internal or external factors.





The macro-environment plays an important role in the success of a business, therefore political, economic, technological and socio-cultural trends must be taken into account when we carry out a broad analysis. One of the best macroeconomic sector analysis tools is the PEST analysis. It studies the economic systems of a certain region as a whole and is essential both for starting a business and for calculating the risks and benefits that a company faces in the market. Analysis of FISH By means of this analysis you will investigate the strategic directions, representing political, economic, social and technological, but it is also called PESTEL or PESTLE, because two more letters can be added that come from ecological and legislative. The model analyzes the political, economic, social, technological, ecological and legislative factors that constitute the macro-environment and describe the overall picture of where a company operates, at a national or regional level.