The ethica ity of such actions wi certain y be a reciated by young consumers who can a so be invo ved in their activities. However when we se roducts that care for the environment it is worth ta king about it oud y. In addition to ro activities et us first of a remember not to conduct anti activities. ack of attention to workers' rights or the use of non eco ogica roduction methods may reta iate against the brand.
An exam e of this may be A e's image crisis re ated to working conditions in the factories of its subcontractors. The c othing industry is a so constant y ex eriencing crises re ated to it and its im act on the Phone Number List environment. Use socia media and video Using socia media in marketing seems obvious. In the case of Generation Z however it is worth aying attention to other channe s than when marketing to o der age grou s.
Sna chat Instagram YouTube and recent y TikTok are es ecia y im ortant here. Taking into account short videos that can be shared via Instagram stories it is c ear that young consumers are articu ar y fond of video content.. As one of the Goog e surveys says YouTube is they use for entertainment and we being. This is evidenced by mi ions of subscri tions to channe s intended for younger users. Therefore it is worth creating ight videos that can be a form of rest from everyday ife for this generation.