Add up all costs associated with the channel

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undoubtedly a positive ROI. If you can demonstrate a positive ROI, it will be much easier to prove that your business is successful and generate buy-in from stakeholders. How to measure SEO ROI The SEO ROI formula is simple. It is actually very similar to calculating the ROI of any other type of investment. Essentially, we divide the benefit of SEO by the cost of SEO. SO : SEO ROI = (value of conversions - cost of investment) / cost of investment Let's take a closer look at this. 1. Calculate your investment in SEO.

First, you need to calculate the cost Middle East Mobile Number List of your total investment in SEO.  This amount should be considered as the total of your SEO investments. In particular, these costs may include: Internal SEO resources These are employees who work on SEO 100% of their time. Some positions, such as writers or developers, may only work part of their time on SEO tasks. In this case, determine the cost to take into consideration based on an hourly or daily percentage corresponding to these tasks.




Take note of the time they spend on their SEO tasks, and add it to your calculation. Freelancers and agencies Raising SEO investments for external SEO agencies and freelancers is very simple. This is because most contracts with them are based on a fee model, usually with a fixed monthly fee. Add agency fees (or freelance rates) directly to your investment calculation. Tools If your team uses an SEO tool (like Semrush), add the monthly cost to your calculation. If other departments in your company share certain tools, try to calculate the proportional cost for SEO. Total these costs. There you have it.