Behaviors to the eisting target group

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Those who have already bought some oducts in your store. Due to the increasing restrictions on the collection of user data, Google decided to change its strategy and gradually base its targeting methods on more "stable" methods . The result is the introduction of audience segments. What is the new way of targeting and creating audience segments For Display, search, video, and standard shopping campaigns, audiences consist of segments or groups of people with specific interests, intents, and demographics. When adding audiences to a campaign or ad group, you can choose from a wide range of segments. For eample, these segments might include sports and travel fans, car shoppers,


or specific people who have visited your website or app. Google Ads will display ads to all those people who are most likely to fall into the selected categories. Audiences are determined based on the activity of people using Google oducts and third-party Middle East Mobile Number List websites, or estimated based on content that specific groups of people may be interested in. Thanks to this method of targeting, you have a chance to reach people who are outside your strictly defined target group. harbingers talk Optimization for mobile devices Although no changes to the Google.





Ads advertising system were introduced in  that would directly concern only the optimization of advertising campaigns on mobile devices, there is no hiding the fact that Google is definitely aware that this type of devices will become more and more popular. This is oven by the ability to target ads based on specific devices used by users, introduced some time ago. Therefore, it is worth carefully familiarizing yourself with Google's guidelines for mobile devices - both those relating to website optimization .