What is the ideal budget to generate sales on Google Ads?

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A very common question among people who are creating their first campaign on Google Ads is: What is the ideal budget to generate sales on Google Ads? If you have this question, with this article you will have a clearer idea of ​​how much to invest and what results you can expect.

Minimum amount to start advertising on Google Ads
If you choose to pay by credit card, there is no minimum amount you rcs data saudi arabia to invest. For payment by bank slip, the minimum amount required is R$40.00. However, we will see below whether this amount is ideal and necessary to achieve the expected results.

Ideal value to generate conversions
It depends on several factors, such as: how much you have available to invest per month, your market segment, the keyword auction and the initial CPC cost. But on average, we recommend starting with a monthly investment of R$300, so that there are enough clicks to generate data for analysis and decision-making.

Our recommendation is to divide the number of days the campaign will run by the monthly budget available. For example: If you have a monthly budget of R$300.00 and the ads are displayed for 30 days, you will have a budget of R$10.00/day. Remember that when you use up R$10.00 per day, the ad will stop being displayed and will only return the next day.

Research the CPC cost according to the demand for the keywords you want to advertise on
Google Keyword Planner is the tool you should use to find out the real size of the demand, in other words, the monthly search volume for each keyword.

To understand how to carry out this process, watch the video below:

https://www.youtube.com/embed/0ngPZtsMHL8

To make your work easier, you can download the Google Ads results projection spreadsheet developed by Lambda.

Conclusion
There is no set investment rule for Google Ads ads. What we have are market estimates that give us a guide to arrive at an initial value, which will vary according to your specific case.
When it comes to online advertising, the more you invest, the better, but know how and why to invest, as some metrics such as cost per conversion and ROI can help you in this decision. And always test, do experiments and find out what works best for your market segment. So, can we help you answer the question of what is the ideal budget to generate sales on Google Ads?